Does your small business need a pivot?
The Pandemic has severely affected small businesses. If you wonder if your small business is still relevant and are unsure if you need to make a change, read this post on the 3 questions you need to ask yourself.
For new Entrepreneurs: Get new skills
If you’re a new entrepreneur, it’s useful to learn new skills to improve your business efficiency and think strategically. This MBA course offered by Udemy is their most popular course with over 350,000 students in 195 countries. Even if you are a well seasoned entrepreneur, it may be productive to have a refresher course as the business world has evolved so much.
In this course, you will learn everything you need to know about business….from starting a company to taking it public. This course covers all of the important topics you will learn from getting an MBA from a top school + real life practical business concepts that will help make you more successful!
This course is taught by an award winning MBA professor with significant real world experience working at Goldman Sachs as well as in the venture capital, hedge fund and consulting industries (he has founded several companies and sits on several boards). Many business concepts are simply common sense. This course will focus on business concepts that you need to know that might not be common sense. This course makes the general business, accounting and finance process very easy to understand! The professor of this course is also the author of “101 Crucial Lessons They Don’t Teach You in Business School,” which Forbes magazine recently called “1 of 6 books that all entrepreneurs need to read right now.” It also includes a SPECIAL $99 BONUS: FREE 384 PAGE MBA BOOK.
You could also consider taking this Mini MBA course offered by Udemy: they believe the barrier to entry for people to start a startup is still too high. They want to make it easier for you to start a company, regardless of who or where you are, through this course.
Udemy also offers an Entrepreneurship Fundamentals course that covers the best strategies for a successful start-up business
As a new entrepreneur, it’s important to master some skills to help your business scale. With Udemy, individuals who have the will to learn can expand their knowledge on how to efficiently operate their business and plan strategic growth.
For seasoned Entrepreneur, how to improve your business?
As a veteran entrepreneur, you’re always looking for ways to get more revenue to keep your business chugging along. But what’s the best and fastest way to ramp it up? Here are seven creative ways to attract customers and, in turn, bring more cash into your business. There’s also a free marketing e-book to download at the end of the article.
1. Expand your reach with product videos and social posts
On top of adding interest to your website, product videos can motivate shoppers to complete their purchases online. In fact, 73% of people are more likely to purchase a product or service if they can watch a video explaining it beforehand. That’s a great reason to add online videos to your marketing repertoire. Whatever type of video you run with, be sure that it’s professionally produced and relevant to your customers. And, since there are 1.56 billion active daily users on Facebook as of 2019, don’t forget to share it on social!
A whopping number of consumers are using Facebook to find products, services and brands to solve their everyday problems. That’s where a Facebook Business Page comes in handy. When people land on your page, they’re more likely to remember your brand and share it with their own connections, which can lead to more sales and revenue for you.
Remember, a shopper who engages with a retailer through social media is likely to spend 19% more than the average consumer, so don’t discount Twitter, Instagram or LinkedIn. These channels are great places to network with consumers, provide customer service and catch people’s attention with eye-catching social media ads tailored to their specific geographic location and demographics.
2. Get listed online
Thousands of people use online directories to find things they’re interested in. That’s why it’s so important to list and claim your business in popular online directories, such as Yahoo, Yelp and Google My Business. Customers most frequently seek company hours, product information, business location and directions, but it’s also a good idea to include your phone number, website URL and photos of your business. Once the information is in place, scan your online listings to make sure they are thorough and accurate. According to Yext, 73% of consumers lose trust in a local business with incorrect information. You don’t want to let revenue slip away because of a misspelled business name or the wrong hours.
3. Get noticed with promotional items and packaging
You wouldn’t turn away free advertising, would you? That’s exactly what you get when you use branded promotional products, apparel and packaging. Once customers don a T-shirt bearing your logo or leave your establishment with a branded shopping bag, your business will get attention from their family, friends, coworkers or anyone they happen to pass on the street.
4. Stay connected with email marketing
If you’re already emailing customers about promotions and sales events, that’s great. But it’s just the tip of the iceberg. There’s so much more you can do with email marketing to keep customers engaged and in a buying mindset. For example, you can schedule automated emails to welcome new subscribers or wish customers a happy birthday. You can also send out an email newsletter with expert information customers will love to read and share with their friends.
5. Exit pop-ups
Pop-ups give you the power to entice visitors who are getting ready to leave your website to stop and take a second look at what you have to offer. Try offering a limited-time discount, free shipping, a free trial or just a heads-up that the product they’re shopping for is nearly sold out.
6. Energize your website
If you don’t have a professional website, get one. If you do have a website, spruce it up to make it easy for visitors to shop. For example, make the load time lightning fast, so you don’t lose visitors. Be clear about what your business has to offer, and optimize your website with the right keywords to lift your site to the top of search engines like Google. Search engine optimization (SEO) and search engine marketing (SEM) can help drive traffic to your site and revenue to your business.
7. Start selling bundles
Offer customers a complete solution by bundling products that naturally go together. Since bundles are marketed as being cheaper than buying the products separately, customers perceive them as a great deal. You can build a bundle around a higher-priced item, such as a gas grill, and make it seem like an incredible value by including a cookbook, a BBQ sauce sampler and grill tools.
A steady stream of revenue is the key to growing and sustaining your business, so keep that cash coming by trying one or all of these featured tactics today. While some are easier to implement than others, Deluxe offers a range of services from email marketing to search engine optimization to help you get results.
Not a marketer? Not a problem.
This downloadable guide covers marketing in 8 easy-to-understand sections — each filled with professional tips and advice you can put into practice right away.Download the eBook >> Whether you are a new or experienced Entrepreneur, there are new skills to be learned and new ways to promote your business and help it grow.
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Tips for Small Business
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